Making learning fun again.
There is a popular Chinese saying that depresses us: "戲無益" (play is not good). In recent decades, games and play have been seen as mutually exclusive to learning and education. And that should not be the case.
The recent interest in gamification has seen just a shallow adoption of game-like aspects into education. Badges, leaderboards, points and avatars do not themselves make a fun experience, but rather just a more colorful version of homework. We are out to change that.
Gamification 2.0 is our interpretation of games in education: infusing games into education, and infusing education into games. Beyond just borrowing simple concepts from games, we believe that the key to a fruitful and immersive learning experience is to make it fun.
So we build fun game experiences, and then we build learning experiences around them to unlock the full potential of games.